Logos

Logo Suite

Our logos are the building blocks of our brand. They signal trust no matter the context.

Long & Foster Real Estate Logo

Primary Logo

Wordmark

Our logo consists of a custom-drawn wordmark. It is to be used in our Blue and White. Only in cases of color constraints may the logo be grayscale.

Lockups

Long & Foster Real Estate

Our Real Estate logo should be used at all times by our Agents and for all things pertaining to Long & Foster Real Estate.

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Long & Foster Companies

Our Companies logo should be used on materials that specifically pertain to Long & Foster Companies.

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Long & Foster Real Estate Logo
Long & Foster Companies Logo

Stacked Logo

Our stacked logo is available to use when a more vertical logo footprint is needed.

  • Mobile screens
  • Web elements
  • Narrow print layouts

LF Real Estate

LF Companies

Long & Foster Real Estate Stacked Logo
Long & Foster Companies Stacked Logo

Monogram

Space matters in design just as it does in real estate. Our monogram encapsulates our brand in a single mark. Use only where the layout is constrained.

Monogram Colors

Our monogram is only to be used in the Primary palette, LF Blue and Classic White.

Example Uses

  • Mobile apps
  • Launcher icons
  • Notification icons
  • Social profiles
  • Favicons
Long & Foster Monogram

There are instances where the monogram may need to appear in a different shape format, such as a specific social media avatar.

Long & Foster Monogram Long & Foster Monogram Long & Foster Monogram
Long & Foster Monogram Long & Foster Monogram Long & Foster Monogram

Favicon

Toggle to see favicon for light and dark modes.

DarkLight
Long & Foster Favicon Long & Foster Favicon Dark

Cobranded

Agents & Partners

When laying out our logo with another, always use a rule as a separator between the two. The rule should be displayed in LF Blue and be 2x the length of the logo in horizontal lockups, and the full length of the logo in vertical lockups. Please note 60% | 40% is the preferred sizing relationship, however depending on the visual weight of the partner logo, the sizing can be more evenly distributed.

Forbes Global Properties

The Forbes Global Properties logo can only be used to advertise properties at and above $1.5 Million.

Forbes Tagline

Use the name and logo with our name or logo, never by itself. You may refer to the company as follows,

  • “A Forbes Global Properties member”
  • “An exclusive member of Forbes Global Properties”

Use disclaimers as follows,

  • “[Company name] is an exclusive member of Forbes Global Properties. Forbes® is a registered trademark used under license.”
  • “[Company name] is an exclusive member of Forbes Global Properties in [your location]. Forbes® is a registered trademark used under license.”

Horizontal Lockup

Clearspace should equal the width of the “L” on both sides.

Vertical Lockup

Clearspace should equal the height of the “L” on both sides.

Sizing & Clearspace

Sizing

To maintain the integrity of the logo, please adhere to the size requirements for our standard logo in various formats.

Minimum Size

  • Print 1” wide
  • Digital 150px wide

Approximate Print Size

  • US Paper 2” wide
  • Tabloid 2.75” wide
  • Poster 7.5” wide

Approximate Video Size

  • 16:9 45% width of frame
  • 9:16 80% width of frame

Clearspace

To avoid visual clutter, it is important to maintain a comfort zone around the logo. No copy, imagery or other graphic elements should infringe upon this area, nor should the logo as part of a headline or sentence.

Standard Logo

Allow for space equivalent to the width of the “O” on all sides.
  • Min. Print 1” wide
  • Min. Web 150px wide

Vertical Logo

Allow for space equivalent to the width of the “O” on all sides.
  • Min. Print 0.5” wide
  • Min. Web 78px wide

Monogram

Allow for space equivalent to half the monogram on all sides.

Logo Usage

It’s important that the Long & Foster logo be applied consistently and accurately every time it’s used. To the right, see it displayed “within brand,” as well as some constructions to strictly avoid.

Bad Logo
Correct use of the logo
Bad Logo
Do not use unspecified colors
Bad Logo
Don't alter the proportions
Bad Logo
Avoid illegible colors
Bad Logo
Do not type the logo
Bad Logo
Don't rearrange elements

It’s important that the LF monogram be applied consistently and accurately every time it’s used. To the right, see it displayed “within brand,” as well as some constructions to strictly avoid.

Bad Monogram
Correct use of the monogram
Bad Monogram
Do not alter the proportions
Bad Monogram
Don't pair monogram and logo
Bad Monogram
Don't knock out any color
Bad Monogram
Avoid gradients
Bad Monogram
Do not rotate or skew