Logos
Logo Suite
Our logos are the building blocks of our brand. They signal trust no matter the context.
Primary Logo
Wordmark
Our logo consists of a custom-drawn wordmark. It is to be used in our Blue and White. Only in cases of color constraints may the logo be grayscale.
Lockups
Long & Foster Real Estate
Our Real Estate logo should be used at all times by our Agents and for all things pertaining to Long & Foster Real Estate.
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Long & Foster Companies
Our Companies logo should be used on materials that specifically pertain to Long & Foster Companies.
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Stacked Logo
Our stacked logo is available to use when a more vertical logo footprint is needed.
- Mobile screens
- Web elements
- Narrow print layouts
LF Real Estate
LF Companies
Monogram
Space matters in design just as it does in real estate. Our monogram encapsulates our brand in a single mark. Use only where the layout is constrained.
Monogram Colors
Our monogram is only to be used in the Primary palette, LF Blue and Classic White.
Example Uses
- Mobile apps
- Launcher icons
- Notification icons
- Social profiles
- Favicons
There are instances where the monogram may need to appear in a different shape format, such as a specific social media avatar.
Favicon
Toggle to see favicon for light and dark modes.
Cobranded
Agents & Partners
When laying out our logo with another, always use a rule as a separator between the two. The rule should be displayed in LF Blue and be 2x the length of the logo in horizontal lockups, and the full length of the logo in vertical lockups. Please note 60% | 40% is the preferred sizing relationship, however depending on the visual weight of the partner logo, the sizing can be more evenly distributed.
Forbes Global Properties
The Forbes Global Properties logo can only be used to advertise properties at and above $1.5 Million.
Forbes Tagline
Use the name and logo with our name or logo, never by itself. You may refer to the company as follows,
- “A Forbes Global Properties member”
- “An exclusive member of Forbes Global Properties”
Use disclaimers as follows,
- “[Company name] is an exclusive member of Forbes Global Properties. Forbes® is a registered trademark used under license.”
- “[Company name] is an exclusive member of Forbes Global Properties in [your location]. Forbes® is a registered trademark used under license.”
Horizontal Lockup
Clearspace should equal the width of the “L” on both sides.
Vertical Lockup
Clearspace should equal the height of the “L” on both sides.
Sizing & Clearspace
Sizing
To maintain the integrity of the logo, please adhere to the size requirements for our standard logo in various formats.
Minimum Size
- Print 1” wide
- Digital 150px wide
Approximate Print Size
- US Paper 2” wide
- Tabloid 2.75” wide
- Poster 7.5” wide
Approximate Video Size
- 16:9 45% width of frame
- 9:16 80% width of frame
Clearspace
To avoid visual clutter, it is important to maintain a comfort zone around the logo. No copy, imagery or other graphic elements should infringe upon this area, nor should the logo as part of a headline or sentence.
Standard Logo
Allow for space equivalent to the width of the “O” on all sides.- Min. Print 1” wide
- Min. Web 150px wide
Vertical Logo
Allow for space equivalent to the width of the “O” on all sides.- Min. Print 0.5” wide
- Min. Web 78px wide
Monogram
Allow for space equivalent to half the monogram on all sides.
Logo Usage
It’s important that the Long & Foster logo be applied consistently and accurately every time it’s used. To the right, see it displayed “within brand,” as well as some constructions to strictly avoid.
It’s important that the LF monogram be applied consistently and accurately every time it’s used. To the right, see it displayed “within brand,” as well as some constructions to strictly avoid.
