Photos
Listing Exteriors
Home is the center of Long & Foster, therefore our listing photography is a crucial component of our brand identity. By being particular about the quality of exterior photography that we use in our promotional materials, we can elevate our brand's presence and strike the right chord with our audience.
What to Show
- Well-lit homes with correct brightness and saturation
- Bright blue skies, not dreary or overexposed
- Yards and driveways free of cars, people, or animals
- Green and clean landscaping without lawn clutter
- A range of price points and styles when appropriate
- Straight vertical and horizontal planes
Listing Interiors
Home is the center of Long & Foster, therefore our listing photography is a crucial component of our brand identity. By being particular about the quality of exterior photography that we use in our promotional materials, we can elevate our brand's presence and strike the right chord with our audience.
What to Show
- Bright spaces full of natural light
- Rooms that are clean but feel lived in
- Clear, appropriately exposed views out of windows of greenery, blue skies, or neighboring buildings
- Spaces without pets or people
- Straight vertical and horizontal planes, without noticeable lens distortion
Lifestyle
Our lifestyle photography aims to depict the core benefits of our platform through the emotions and actions of our customers and clients. With this approach, we can make a stronger, more personal connection with our audience as they navigate our services and big life transitions. Showing real people—real smiles, real emotions, real moments—is essential in communicating the warmth and trust of our company's purpose.
What to Show
- Full color photos, avoid filtered shots
- Imagery that feels candid
- Natural interaction between people
- Authentic moments
- Relaxed, comfortable expressions
- Surrounding home environments
Portrait
Our agents and employees are the gateway to our customers. A professional and friendly portrait is a valuable impression to make on a potential or existing client, and assures them that they are in capable hands.
What to Show
- Outdoors with shallow depth of field
- Headshot with eye contact
- Subject is lit from the front
- Neutral colors, professional attire
- Natural smiles, relaxed shoulders
What Not to Show
- Photos with other people
- Hats or casual clothing
- Blurry or out-of-focus photos
- Pets or animals
Friendly and welcoming presence
Simple and professional clothing
