Photos

Approach

Photography lets us directly and honestly connect with our audience. Our approach mirrors our personality — professional, trustworthy, approachable and friendly — while illustrating the benefits of our service.

Listing Exteriors

Home is the center of Long & Foster, therefore our listing photography is a crucial component of our brand identity. By being particular about the quality of exterior photography that we use in our promotional materials, we can elevate our brand's presence and strike the right chord with our audience.

What to Show

  • Well-lit homes with correct brightness and saturation
  • Bright blue skies, not dreary or overexposed
  • Yards and driveways free of cars, people, or animals
  • Green and clean landscaping without lawn clutter
  • A range of price points and styles when appropriate
  • Straight vertical and horizontal planes
Long & Foster Exterior Photo
No cars, people, pets, trash cans
Long & Foster Exterior Photo
Blue skies, healthy green landscaping
Corrected exposure and saturation
Avoid filters and skewed perspective
Long & Foster Exterior Photo
Avoid overexposed or gray skies
Long & Foster Exterior Photo
Avoid cars and trash cans

Listing Interiors

Home is the center of Long & Foster, therefore our listing photography is a crucial component of our brand identity. By being particular about the quality of exterior photography that we use in our promotional materials, we can elevate our brand's presence and strike the right chord with our audience.

What to Show

  • Bright spaces full of natural light
  • Rooms that are clean but feel lived in
  • Clear, appropriately exposed views out of windows of greenery, blue skies, or neighboring buildings
  • Spaces without pets or people
  • Straight vertical and horizontal planes, without noticeable lens distortion
Long & Foster Exterior Photo
Clean verticals and horizontals
Long & Foster Exterior Photo
Views of greenery, sky, or buildings
Space feels clean and lived-in
No dim lighting nor strewn decor
Long & Foster Interior Photo
Avoid overexposed light and pets
Long & Foster Interior Photo
Avoid overly cluttered surfaces

Lifestyle

Our lifestyle photography aims to depict the core benefits of our platform through the emotions and actions of our customers and clients. With this approach, we can make a stronger, more personal connection with our audience as they navigate our services and big life transitions. Showing real people—real smiles, real emotions, real moments—is essential in communicating the warmth and trust of our company's purpose.

What to Show

  • Full color photos, avoid filtered shots
  • Imagery that feels candid
  • Natural interaction between people
  • Authentic moments
  • Relaxed, comfortable expressions
  • Surrounding home environments
Long & Foster Lifestyle Photo
Unposed shots, looking off camera
Long & Foster Lifestyle Photo
Natural joy in a well-lit setting
Long & Foster Lifestyle Photo
Authentic moments of life at home
Avoid unnatural filters on photos
Long & Foster Lifestyle Photo
Avoid poses and direct eye contact
Long & Foster Lifestyle Photo
Avoid black and white photography

Portrait

Our agents and employees are the gateway to our customers. A professional and friendly portrait is a valuable impression to make on a potential or existing client, and assures them that they are in capable hands.

What to Show

  • Outdoors with shallow depth of field
  • Headshot with eye contact
  • Subject is lit from the front
  • Neutral colors, professional attire
  • Natural smiles, relaxed shoulders

What Not to Show

  • Photos with other people
  • Hats or casual clothing
  • Blurry or out-of-focus photos
  • Pets or animals
Outdoor portraits with shallow depth
Friendly and welcoming presence
Simple and professional clothing
Long & Foster Portrait Photo
Avoid looking away from the camera
Long & Foster Portrait Photo
Avoid clichés like keys, signs, etc
Long & Foster Portrait Photo
Avoid overly serious poses