Brand DNA
Manifesto
Home is a labor of love.
A fluid, unpredictable kind of love.
It’s not something you find in a listing.
It’s something you feel in the moment.
A subtle sense of belonging.
Memories of the past,
comforts in the present,
and dreams for the future.
It’s a love that moves you.
From the first time you walk in
and the last time you walk out.
It’s always there.
Which is why we’re always here.
From the move-ins to the move-outs.
The re-fis to the renovations.
The additions, subtractions,
and everything in between.
Sharing our love of home
every step of the way.
It’s not just what we do,
it’s why we do it.
Long & Foster.
For the love of home.
Story
Our story reflects our strategy and voice. It explains how we do what we do.
Since 1968, we’ve seen a lot of change in the real estate industry. But the one thing that remains, homeownership is still a journey – and a complicated one at that. While there’s no instruction manual or roadmap for how that journey unfolds, there is a better way forward.
At Long & Foster, the homeownership journey comes with a team of passionate experts to navigate the twists and turns, the contracts and closings, the milestones, the moves, and everything in between. A team to calm the waters of uncertainty and help our clients find joy in the integrated nature of every transaction.
We aren’t just handing over the keys to a house, we’re laying the foundation to make it a home.
Purpose
Our purpose is why we exist, what we stand for, and what drives our actions.
To deliver an all-inclusive, joyful experience at every step of the homeownership journey.
Vision
Our vision shows how we can deliver our promise in a way only we can.
Evolve the transactional nature of real estate into a lifelong relationship, built on trust and guidance.
Promise
Our promise is the value clients expect to receive when they interact with us.
To support our clients with an all-inclusive team of specialists, delivering a sense of comfort and confidence throughout the entire journey of homeownership.
Brand Pillars
Our pillars are the foundation of our brand.
1
A proven 50+ year legacy of regional dominance
2
Unmatched ethical standards and expertise
3
An unbreakable culture of real support and care
4
Long-term relationships beyond the transaction
Values
Our values guide our behavior and aid decision-making.
Trust
We do the right thing, even if it’s inconvenient.
We earn our clients’ and each other’s trust through respect and doing the right thing. We always take the honest path to find what’s best for our clients. We never stray. We never cut corners. We show resilience and commitment. We tell the truth even if it’s inconvenient.
Family
We genuinely help others achieve greatness.
Working together, we can do anything — from growing businesses to providing satisfaction to clients. We show up for each other and cheer for each other’s success. We care about one another like family, and we look out for our clients as if they are part of our own.
Excellence
We take pride in our knowledge of real estate.
With unmatched expertise and 50 plus years in the market, we bring together the best experts in all things home — from mortgage, to inspection, to settlement, insurance and moving. As one team we provide a complete solution to any real estate transaction.