Our Brand
Guidelines
Our Story
Since 1968, we’ve seen a lot of change in the real estate industry. But the one thing that remains, homeownership is still a journey – and a complicated one at that. While there’s no instruction manual or roadmap for how that journey unfolds, there is a better way forward.
At Long & Foster, the homeownership journey comes with a team of passionate experts to navigate the twists and turns, the contracts and closings, the milestones, the moves, and everything in between. A team to calm the waters of uncertainty and help our clients find joy in the integrated nature of every transaction.
We aren’t just handing over the keys to a house, we’re laying the foundation to make it a home.
Narrative
Our narrative explores why and how we do what we do.
“You know it when you feel it.
When something just clicks.
No words.
No explanation.
Just a sense of belonging.
It happens the moment you walk into that one house on that one day, knowing it’s the one.
But after finding the one, come the many.
The many steps.
The many calls.
The many signatures.
The entire journey that stands between finding your dream home,
and making it yours.
Imagine if the many felt more like one.
One agent who could orchestrate every transaction.
One team in lockstep with your every move, and one real estate company who can do it all.
From Mortgage, Insurance and Inspection, to Title, Moving, and Property Management, you’re covered every step of the way.
That’s our All-Inclusive Real Estate Experience.
It’s the difference between finding the one, and making it yours.”
Brand Pillars
Our pillars are the foundation of our brand.
1
A proven 50+ year legacy of regional dominance
2
Unmatched ethical standards and expertise
3
An unbreakable culture of real support and care
4
Long-term relationships beyond the transaction
Our Vision
To be the trusted real estate partner that empowers and guides people towards the American dream of homeownership.
Core Values
Respect
Act with honesty and integrity. Putting people first guides our strategy.
Listen
Seek to understand. Continuously learn about customers and each other. Build lasting relationships.
Take ownership
Do the right thing. Never stand still. Grow, evolve, and improve. Challenge the status quo with open minds, creativity, and focus.
Celebrate success
Play to WIN everyday. Take joy in celebrating our collective accomplishments.
Participate
Show up. Be present. Engage in opportunities that move us forward. Be active in the communities where we live and work.
Be real
Be honest and straight forward with each other. Communicate frequently and in a clear, timely and constructive manner.
Our core values guide our daily decision-making and all that we do.
Tagline
Our tagline captures what we do and why we do it.
It's the One.
The tagline IT'S THE ONE makes sense in so many ways:
- We are the only ONE company that has the All-Inclusive Real Estate Experience where your clients can enjoy a streamlined home buying/selling process.
- There are MANY steps involved in buying/selling a house, but we work to eliminate so many of those steps and turn them into ONE, much easier, stress-free journey.
- While we may be comprised of MANY companies, we have worked diligently to collaborate and present ourselves (internally and externally) as ONE company, working seamlessly together.
- While there are MANY real estate companies from which to choose, we are the ONE to choose for all your real estate needs.
- From a recruiting perspective, we are the ONE brokerage for agents to grow their business, and we have the data to prove it. *
* Sales Analysis: Quantifying the Power of Core Services. Affluent Consumer Research | August 2023