Meet Blueprint

It starts here, Long & Foster’s unified brand identity.

I am delighted to introduce our newly developed style guide, a meticulously curated tool to assist those tasked with shaping our brand’s digital presence.

From our Marketing Team to RVPs, Managers, Admins, Agents, and Employees of Long & Foster Companies — this guide will provide the right context for you to communicate our brand message, values, and personality in a purposeful, consistent way.

In an ever-changing digital landscape, consistency is paramount in the way we communicate as a brand. While we apply it differently and specifically to each medium, creating an impactful brand experience starts by maintaining a unified and compelling brand identity.

Using this as a resource will not only strengthen our brand's consistency but also help to align our marketing efforts, streamline the creative process, and empower our teams to engage with audiences in a way that invites loyalty and trust like never before.

Collectively, we can use this to elevate our digital presence to new heights.

I invite you to familiarize yourself with the guide, share with your teams, and reach out if you have any questions.

And of course, thank you for your continued dedication and commitment to our brand's success.

Kathleen Wilks
Kathleen Wilks
Chief Marketing Officer
Long & Foster