Color
Our Palette
Our primary colors are LF Blue, LF Red, White and Black.
LF Blue is for all brand materials.
LF Red is often seen on signage.
White compliments LF Blue.
Black is for text or backgrounds.
Color Values
Click/tap the palette panels to view and copy the corresponding color values. Use these classic color combinations to signal confidence and trust.
Combinations
Acceptable Pairings
These are the only acceptable color combinations within our primary and secondary color palette. These pass the Web Content Accessibility Guidelines (WCAG) for correct contrast ratios.
- AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.
- AAA requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large text.
Unacceptable Pairings
Here are the color combinations that should not be used as they fail all WCAG contrast tests. LF Blue and LF Red are separate contrasting colors and should not be combined where legibility is required.