Color

Our Palette

Primary

  • Blue
  • #041E3F
  • PMS: 282C
  • RGB: 4, 30, 63
  • CMYK: 100, 82, 10, 64
  • Poppy
  • #F15F41
  • PMS: 7417C
  • RGB: 241, 95, 65
  • CMYK: 0, 78, 81, 0

Secondary

  • Isabelline
  • #F2F0EC
  • RGB: 242, 240, 236
  • CMYK: 4, 3, 5, 0
  • Glaucous
  • #6F8AB7
  • RGB: 111, 138, 183
  • CMYK: 60, 41, 10, 0
Blue
Poppy
Isabelline
Glaucous

Color Usage

Toggle the brand vs. luxury button to see our recommended color usage. Brand materials can be colorful, while luxury should use more monochromatic proportions.

Brand Luxury

Stick to these color combinations for improved legibility.

  • AA is great for LARGE HEADLINES and bold text
  • AAA is okay for use at any size, small or LARGE
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA

Avoid using these color combinations.

AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA
AaBbCc
AA AAA